SUMMER holidays might still be a long way off, but that hasn’t stopped a bizarre swimwear trend from making a splash and it’s as bold as ever.
Stars like Kourtney Kardashian and her younger sister Kylie Jenner have been braving the daring look which has them wear their bikini tops upside down for a dose of extra cleavage.
Kourtney Kardashian, 41, shared a sultry snap of her emerging from the pool donning a skimpy upside down red bikini
The oldest of the Kardashian clan shared a sultry snap of her emerging from the pool donning a skimpy red bikini worn with the strings across her chest.
Just days later, make-up mogul Kylie Jenner wore a blue version of the same bikini – which is reportedly from the Australian brand Sommer Swim – accessorising hers with a gold body chain.
Aussie influencer Tammy Hembrow rocked the trend early last year and shared a photo of herself poolside in a pink Dior bikini on Instagram.
But while the swimsuit was of the traditional string bikini style, the mum-of-two had taken the unusual step of wearing her top the wrong way around, showcasing plenty of underboob.
Her younger sister Kylie Jenner put on an eye-popping display in a blue version of the same bikini just days later
Aussie influencer Tammy Hembrow rocked the trend early last year sharing a snap on Instagram
The trend kicked started in 2018 by Italian model Valentina Fradegrada who wowed fans with her unique bikini design
The upside-down bikini trend first surfaced on Instagram in mid-2018, with models tying both strings of their triangle tops around the middle to create a cleavage-boosting strapless look.
Originally started by Italian model, Valentina Fradegrada – the trend works by tying the halter neck straps across the chest, which pulls the triangle material further apart than usual – revealing more under boob than ever before.
This also results is an extra-dose of cleavage that’s certainly not for the faint-hearted.
Anastasia Karanikolaou took part in the trend recently, sharing a sultry snap online
Model Mari Fonseca followed suit and rocked her version of the busty bikini style
Australian reality TV star Martha Kalifatidis took part in the bikini trend too, recently posing in a skimpy blue number
Many have criticised the trend in the past saying it’s pretty impractical.
But Tara Jane, the owner of Australian swimwear brand TJ Swim, praises consumers for being creative with bikinis, and told News.com.au: “We love this modern take on the classic, string triangle bikini.”
She added: “Consumers are increasingly looking for new and unique ways to style their bikinis so that they can get more wear out of them.
“We hold sustainability as one of our core brand values, so being able to give new life to a classic style is really great to see. Conscious consumerism – we’re here for it.”
Parts of this article originally featured on news.com.au.
Kim Kardashian enjoyed a splash in the ocean with her big sis Kourtney
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