Alexander McQueen and Vestiaire Collective Collaborate on a Secondhand Clothing Edit

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Vestiaire Collective and Alexander McQueen are collaborating on a circular fashion initiative. To debut Vestiaire Collective's new "Brand Approved" program, Alexander McQueen will buy back pieces from some of the fashion house's longstanding clients, and list these preloved designs through Vestiaire Collective's online platform.

"There is an urgent need to address the way we currently produce and consume fashion," said Vestiaire Collective co-founder Fanny Moizant in a press statement. "Vestiaire Collective's 'Brand Approved' programme offers a sustainable solution, reinforcing the importance of durability, whilst empowering first-hand fashion players to disrupt their linear business models and embrace circularity. We are incredibly excited to launch the new service in collaboration with the prestigious house of Alexander McQueen, driving a shared mission to embed circularity at the heart of the fashion ecosystem."

"We are delighted to be the first house in the world to collaborate with Vestiaire Collective on its Brand Approved programme and to give beautifully crafted pieces a new story," said Alexander McQueen CEO Emmanuel Gintzburger. "We are confident that our customers will be equally excited to take part in an initiative that challenges a linear economy and sets a new and more sustainable standard for the future."

Shop "Brand Approved" preloved pieces from Alexander McQueen on Vestiaire Collective now.


Source: Original Article


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